Smooth t̶a̶l̶k̶e̶r̶ writer
I'll wordsmith my way into your brand's heart. Irresistible websites, product descriptions that sell, captivating blogs, and standout social media campaigns—no matter the industry, I obsess over every idea and comma for you. 🌿
MAKEUP BY MARIO
Meet the Man Behind the Beauty
Crafted brand copy that introduces the founder’s legacy and voice to new audiences. My work centered on grounding Mario’s world-class artistry in an approachable, emotionally resonant narrative—one that celebrates expertise while inviting everyday consumers into the fold.
The Mario Difference CTA Banner
Wrote high-converting banner copy that distilled the brand’s unique value into sharp, compelling language. Focused on performance and artistry, this section helped bridge the gap between pro-level credibility and consumer-friendly access.
Product Feature Grid (Designed with Purpose)
Contributed to product storytelling that communicated Mario’s mission of simplicity and precision. I translated technical product benefits into clear, engaging copy designed to build trust and guide purchase decisions with ease.
Welcome Email Campaign
Wrote onboarding email copy that welcomed new subscribers with warmth and flair—emphasizing community, inclusivity, and beauty for all. This touchpoint helped drive early conversions while reinforcing the brand’s tone and values.
Walmart
Turning Benefits into Bragging Rights
As part of a bold social campaign, I helped develop a football-season-themed concept that turned everyday perks into MVP moments. I crafted the voice and tagline for this piece, collaborating closely with art direction to make Walmart+ feel fun, fast, and relevant for the season.
Simplifying the Story
This landing page header was all about clarity. Working within strict brand guidelines, I helped distill the core value props of Walmart+ into plain, benefits-driven messaging that felt warm and easy. It was a lesson in writing simple, scalable copy with strategy baked in.
Blending In to Stand Out
I worked on this creative format from pitch to polish — crafting ad copy that mimicked native phone notifications to drive urgency and tap into habit loops. These tested versions became top performers in paid media, proving just how powerful a few perfectly chosen words can be.
Elevating Everyday Voices
I transformed real customer feedback into testimonial-style ads, balancing credibility with brand voice. I helped guide the tone, edit for clarity, and craft intro copy that brought humanity to performance-focused content.
Making the Value Stack Up
Making the Value Stack Up
This was part of a static ad series focused on Walmart+’s bundled savings. I collaborated with designers to create clean, clutter-free messaging that allowed the product visuals to lead. I shaped the headline and subcopy to reinforce just how much value this membership offers in real terms.
Sky Organics
Onboarding With Warmth & Brand Mission
Crafted email copy to welcome new customers into the Sky Organics world. This message establishes tone, communicates value, and encourages first purchase with a 20% off code — all while highlighting the brand's core pillars.
Driving Urgency Without Losing Heart
Re-engagement email written to bring customers back in a tone that’s friendly, not pushy. Balances urgency with brand personality, reinforcing Sky Organics’ promise of clean, accessible wellness.
Blending UGC With Strategic Product Highlights
This email copy combines real customer reviews with product benefits to build trust and convert browsers into buyers. My job? Make it feel organic (no pun intended) while driving action.
Communicating a New Look With Purpose
Contributed to messaging around Sky Organics’ rebrand. This launch image needed simple, powerful copy that reassured loyal customers while spotlighting the brand’s renewed visual identity and values.